Plan C: Vertical Market Domination | Three 90-Day Plans

Verticals Targeted

$200K

Revenue Closed

4–6

Industry Clients

$500K

Pipeline Built

Sprint 1–2Days 1–30Design: Empathize & Define

Healthcare: Interview 5–8 clients + CHAI partners; map regulatory landscape and AI governance gaps
CRE: Interview 5–8 clients; map AI use cases and data governance requirements across property lifecycle
Build Industry AI Maturity Models with governance readiness scoring for each vertical
Deliverables: Vertical Opportunity Maps + AI Playbooks (Draft) + Industry Governance Benchmarks

Sprint 3–4Days 30–60Build: Ideate & Prototype

Healthcare: Design AI Governance for Health Systems offering + Vendor Evaluation Framework aligned to CHAI standards
CRE: Design Data Governance assessment + AI Property Analytics pilot with compliance controls
Create 2 governance-focused articles + 1 webinar concept + 1 speaking abstract per vertical
Deliverables: Healthcare AI Governance Package v1 + CRE AI Package v1 + Regulatory Compliance Guides

Sprint 5–6Days 60–90Scale: Test & Deploy

Deliver 2–3 healthcare AI governance assessments mapped to NIST AI RMF + CHAI standards
Deliver 2–3 CRE data governance and AI readiness assessments to existing clients
Host 1 governance-themed webinar per vertical; submit to 2–3 industry conferences
Deliverables: Pilot Results + Vertical Domination Roadmap + Industry Governance IP Library

Dimension	30 Days	60 Days	90 Days
Revenue	$0 (research)	$25K–$75K pilots	$100K–$200K + $500K pipeline
Healthcare	CHAI activated	1 health system tested	2–3 systems engaged
CRE	Needs mapped	Assessment piloted	2–3 firms active
Brand Position	White space mapped	2 articles published	4+ articles, 2 webinars, 3 conferences
Capability	2 playbooks drafted	2 offerings tested	Industry IP library built
Team	SMEs identified	1 HC + 1 CRE specialist	3–4 person vertical team

Going narrow limits TAM

→ Two verticals + horizontal offerings from Plans A/B layer on later

Healthcare regulatory complexity

→ CHAI partnership provides credibility shortcut; Mount Sinai proves delivery capability

CRE market is cyclical

→ Lead with low-cost data readiness; positions for larger engagements in upturn

Vertical Market Domination